{"id":156,"date":"2021-05-06T11:01:36","date_gmt":"2021-05-06T09:01:36","guid":{"rendered":"http:\/\/reinform.tkdemos.com\/?p=156"},"modified":"2022-01-31T20:47:07","modified_gmt":"2022-01-31T19:47:07","slug":"time-for-action-waarom-we-nu-in-duurzaam-legacy-fundraising-moeten-investeren","status":"publish","type":"post","link":"https:\/\/www.legacygiving.eu\/en\/time-for-action-waarom-we-nu-in-duurzaam-legacy-fundraising-moeten-investeren\/","title":{"rendered":"Time for action!  Why we have to invest in sustainable legacy fundraising"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We are aware of the potential legacy giving has. Every fundraiser has heard about legacy fundraising. Every fundraising director or manager knows that legacy fundraising is part of a balanced and successful fundraising mix<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Research, analyses and forecasting predicts that legacy giving has a huge potential and can create enormous income for the whole charity sector in the upcoming years. Research by Professor Russell James, Texas Tech University, shows that the future is bright. We should expect that we are on nothing but an upward trajectory for the next 20-25 years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The largest intergenerational transfer of wealth in human history will take place in the upcoming years. An estimated $46 trillion that is in the hands of the baby boomer generation will be passed down. In the Netherlands the 100th largest charities received \u20ac311 million in 2016. Legacies are 27% of all private fundraising income. The lifetime value of a monthly donor, for example in the US, is in average $795. If you compare this to the average value of a legacy which is in average $35,000, nobody needs to be convinced that legacy giving is something you have to invest in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But there is something wrong within our sector. It has never been a better time to focus on legacy giving but most of the NGOs and charities on the European continent are still investing way too little in legacy fundraising. For example in the Dutch sector, just a very small percentage of all fundraising budget is invested in legacy fundraising. In fundraising teams often a very small capacity is allocated to legacy giving, compared to the other fundraising streams, like for example major donors or events.<\/span><\/p>\n<p class=\"emphasis\">Why is legacy fundraising, with all the huge potential, still so underdeveloped?<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Managers invest more in short-term and less in long-term money. The amazing long-term return of legacy giving is often sacrificed for a much lesser short-term gain. From my perspective this action is highly unprofessional and harmful for our organisations. Every manager will end up wishing their predecessors had invested in legacy fundraising earlier and more sustainably.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yet many charities are all too often unsure about how to talk to their supporters about legacy fundraising. Employees, managers, boards or directors often do not feel at ease talking about legacy giving and still believe conversations are about death. The opposite is usually true. Legacy giving is all about life, the donors\u2019 values, memories, dreams, ambitions and aims.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Often charities and their management still have a lack of knowledge of legacy fundraising. They either think it is simply about making leaflets and leaving those at a notary, lawyer\u2019s office, or the opposite: they think that it needs huge budgets, big campaigns and expensive specialists to start with legacy fundraising. Resulting in both cases in a not sustainably implemented legacy fundraising.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In times when a whole sector is searching for innovation and brilliant new ideas that will ensure organisations receive millions of future income, most of the charities on the European continent poorly neglect the potential that\u2019s right in front of them. In an increasingly challenging fundraising environment, legacy giving remains a vital source of income. At this moment there is no fundraising tool, event or technology that can take the place of an effective and sustainable legacy fundraising programme for your organisation. At the moment there is in fact no fundraising method that has a better ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how can we build a sustainable legacy programme? What are the corner stones?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important that organisations fully understand that legacy fundraising is not about the financial transaction happening. You can\u2019t apply the same logic you do to a cash appeal. It\u2019s about a value transference. Everyone wants to make a long term difference. For all of us there comes a moment when you look back on your life and think about the impact you had and what you will leave behind. That\u2019s when people are looking for organisations that match up with their values to consider leaving a legacy. At that moment it\u2018s all about connection and trust. Donors are not looking for a legal solution, they are looking for something to believe in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With consistency, both within individual charities and as a wider sector, the potential of legacy fundraising can unfold in combination with knowledge and skilled people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Key indicators of a sustainable legacy programme are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A strong culture of legacy giving throughout and within your whole organisation. A legacy programme that is isolated will fail. Connect and integrate with other communications and fundraising programmes. Educate your colleagues and managers about legacy fundraising.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A stable, ongoing legacy programme with strategy and adequate budget. Invest consistently because short-term thinking now kills major future funding later.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inspiring legacy fundraising communication creating connection and trust. Do not get lost in technical or legal advice at the expense of inspiration.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regular prospect identification and donor acquisition that brings in the right leads and follow-ups with consistency.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High donor loyalty and long term stewardship to keep your pledgers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">National campaigns and initiatives that create visibility and stimulate legacy giving to a wider audience than only your supporters or donors.<\/span><\/li>\n<\/ul>\n<p><em><span style=\"font-weight: 400;\">This blog by Lena was originally written in 2019 for 101fundraising.org.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">&gt;<\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/101fundraising.org\/2019\/08\/why-we-have-to-invest-in-sustainable-legacy-fundraising\/\" target=\"_blank\" rel=\"noopener\">\u00a0Go to article at Fundraising.org<\/a><\/span><\/em><\/p>\n<h6><em>Image credit: Alena Koval &#8211; Pexels<\/em><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>We are aware of the potential legacy giving has. Every fundraiser has heard about legacy fundraising. Every fundraising director or manager knows that legacy fundraising is part of a balanced and successful fundraising mix<\/p>\n<a class=\"more-link\" href=\" https:\/\/www.legacygiving.eu\/en\/time-for-action-waarom-we-nu-in-duurzaam-legacy-fundraising-moeten-investeren\/ \">Read More<\/a>","protected":false},"author":1,"featured_media":1086,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[63],"tags":[],"class_list":["post-156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","col-lg-12"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"en","enabled_languages":["nl","en"],"languages":{"nl":{"title":true,"content":true,"excerpt":true},"en":{"title":true,"content":true,"excerpt":true}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Time for action! Why we have to invest in sustainable legacy fundraising - Legacy Giving<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.legacygiving.eu\/en\/time-for-action-waarom-we-nu-in-duurzaam-legacy-fundraising-moeten-investeren\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Time for action! Why we have to invest in sustainable legacy fundraising - Legacy Giving\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.legacygiving.eu\/en\/time-for-action-waarom-we-nu-in-duurzaam-legacy-fundraising-moeten-investeren\/\" \/>\n<meta property=\"og:site_name\" content=\"Legacy Giving\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-06T09:01:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-31T19:47:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/03\/Bildschirmfoto-2021-03-12-um-15.21.26-e1629226300296.png?fit=969%2C1381&quality=99&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"969\" \/>\n\t<meta property=\"og:image:height\" content=\"1381\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lena Vizy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lena Vizy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.legacygiving.eu\/en\/time-for-action-waarom-we-nu-in-duurzaam-legacy-fundraising-moeten-investeren\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.legacygiving.eu\/en\/time-for-action-waarom-we-nu-in-duurzaam-legacy-fundraising-moeten-investeren\/\"},\"author\":{\"name\":\"Lena Vizy\",\"@id\":\"https:\/\/www.legacygiving.eu\/#\/schema\/person\/2dbfe815635505bc45fb97d2024664ab\"},\"headline\":\"Time for action! Why we have to invest in sustainable legacy fundraising\",\"datePublished\":\"2021-05-06T09:01:36+00:00\",\"dateModified\":\"2022-01-31T19:47:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.legacygiving.eu\/en\/time-for-action-waarom-we-nu-in-duurzaam-legacy-fundraising-moeten-investeren\/\"},\"wordCount\":1882,\"image\":{\"@id\":\"https:\/\/www.legacygiving.eu\/en\/time-for-action-waarom-we-nu-in-duurzaam-legacy-fundraising-moeten-investeren\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/03\/Bildschirmfoto-2021-03-12-um-15.21.26-e1629226300296.png?fit=969%2C1381&quality=99&ssl=1\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.legacygiving.eu\/en\/time-for-action-waarom-we-nu-in-duurzaam-legacy-fundraising-moeten-investeren\/\",\"url\":\"https:\/\/www.legacygiving.eu\/en\/time-for-action-waarom-we-nu-in-duurzaam-legacy-fundraising-moeten-investeren\/\",\"name\":\"Time for action! Why we have to invest in sustainable legacy fundraising - Legacy Giving\",\"isPartOf\":{\"@id\":\"https:\/\/www.legacygiving.eu\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.legacygiving.eu\/en\/time-for-action-waarom-we-nu-in-duurzaam-legacy-fundraising-moeten-investeren\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.legacygiving.eu\/en\/time-for-action-waarom-we-nu-in-duurzaam-legacy-fundraising-moeten-investeren\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/03\/Bildschirmfoto-2021-03-12-um-15.21.26-e1629226300296.png?fit=969%2C1381&quality=99&ssl=1\",\"datePublished\":\"2021-05-06T09:01:36+00:00\",\"dateModified\":\"2022-01-31T19:47:07+00:00\",\"author\":{\"@id\":\"https:\/\/www.legacygiving.eu\/#\/schema\/person\/2dbfe815635505bc45fb97d2024664ab\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.legacygiving.eu\/en\/time-for-action-waarom-we-nu-in-duurzaam-legacy-fundraising-moeten-investeren\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.legacygiving.eu\/en\/time-for-action-waarom-we-nu-in-duurzaam-legacy-fundraising-moeten-investeren\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.legacygiving.eu\/en\/time-for-action-waarom-we-nu-in-duurzaam-legacy-fundraising-moeten-investeren\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/03\/Bildschirmfoto-2021-03-12-um-15.21.26-e1629226300296.png?fit=969%2C1381&quality=99&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/03\/Bildschirmfoto-2021-03-12-um-15.21.26-e1629226300296.png?fit=969%2C1381&quality=99&ssl=1\",\"width\":969,\"height\":1381},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.legacygiving.eu\/en\/time-for-action-waarom-we-nu-in-duurzaam-legacy-fundraising-moeten-investeren\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.legacygiving.eu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Time for action! Why we have to invest in sustainable legacy fundraising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.legacygiving.eu\/#website\",\"url\":\"https:\/\/www.legacygiving.eu\/\",\"name\":\"Legacy Giving\",\"description\":\"Inspiration for fundraisers\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.legacygiving.eu\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.legacygiving.eu\/#\/schema\/person\/2dbfe815635505bc45fb97d2024664ab\",\"name\":\"Lena Vizy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/2f49bd59a1882478df94bfa7bde14196d5481951ea113c13cb5a742dad84bec4?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2f49bd59a1882478df94bfa7bde14196d5481951ea113c13cb5a742dad84bec4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2f49bd59a1882478df94bfa7bde14196d5481951ea113c13cb5a742dad84bec4?s=96&d=mm&r=g\",\"caption\":\"Lena Vizy\"},\"sameAs\":[\"http:\/\/www.legacygiving.eu\"],\"url\":\"https:\/\/www.legacygiving.eu\/en\/author\/lena-vizytutanota-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Time for action! Why we have to invest in sustainable legacy fundraising - Legacy Giving","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.legacygiving.eu\/en\/time-for-action-waarom-we-nu-in-duurzaam-legacy-fundraising-moeten-investeren\/","og_locale":"en_US","og_type":"article","og_title":"Time for action! Why we have to invest in sustainable legacy fundraising - Legacy Giving","og_url":"https:\/\/www.legacygiving.eu\/en\/time-for-action-waarom-we-nu-in-duurzaam-legacy-fundraising-moeten-investeren\/","og_site_name":"Legacy Giving","article_published_time":"2021-05-06T09:01:36+00:00","article_modified_time":"2022-01-31T19:47:07+00:00","og_image":[{"width":969,"height":1381,"url":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/03\/Bildschirmfoto-2021-03-12-um-15.21.26-e1629226300296.png?fit=969%2C1381&quality=99&ssl=1","type":"image\/png"}],"author":"Lena Vizy","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lena Vizy","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.legacygiving.eu\/en\/time-for-action-waarom-we-nu-in-duurzaam-legacy-fundraising-moeten-investeren\/#article","isPartOf":{"@id":"https:\/\/www.legacygiving.eu\/en\/time-for-action-waarom-we-nu-in-duurzaam-legacy-fundraising-moeten-investeren\/"},"author":{"name":"Lena Vizy","@id":"https:\/\/www.legacygiving.eu\/#\/schema\/person\/2dbfe815635505bc45fb97d2024664ab"},"headline":"Time for action! Why we have to invest in sustainable legacy fundraising","datePublished":"2021-05-06T09:01:36+00:00","dateModified":"2022-01-31T19:47:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.legacygiving.eu\/en\/time-for-action-waarom-we-nu-in-duurzaam-legacy-fundraising-moeten-investeren\/"},"wordCount":1882,"image":{"@id":"https:\/\/www.legacygiving.eu\/en\/time-for-action-waarom-we-nu-in-duurzaam-legacy-fundraising-moeten-investeren\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/03\/Bildschirmfoto-2021-03-12-um-15.21.26-e1629226300296.png?fit=969%2C1381&quality=99&ssl=1","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.legacygiving.eu\/en\/time-for-action-waarom-we-nu-in-duurzaam-legacy-fundraising-moeten-investeren\/","url":"https:\/\/www.legacygiving.eu\/en\/time-for-action-waarom-we-nu-in-duurzaam-legacy-fundraising-moeten-investeren\/","name":"Time for action! Why we have to invest in sustainable legacy fundraising - Legacy Giving","isPartOf":{"@id":"https:\/\/www.legacygiving.eu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.legacygiving.eu\/en\/time-for-action-waarom-we-nu-in-duurzaam-legacy-fundraising-moeten-investeren\/#primaryimage"},"image":{"@id":"https:\/\/www.legacygiving.eu\/en\/time-for-action-waarom-we-nu-in-duurzaam-legacy-fundraising-moeten-investeren\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/03\/Bildschirmfoto-2021-03-12-um-15.21.26-e1629226300296.png?fit=969%2C1381&quality=99&ssl=1","datePublished":"2021-05-06T09:01:36+00:00","dateModified":"2022-01-31T19:47:07+00:00","author":{"@id":"https:\/\/www.legacygiving.eu\/#\/schema\/person\/2dbfe815635505bc45fb97d2024664ab"},"breadcrumb":{"@id":"https:\/\/www.legacygiving.eu\/en\/time-for-action-waarom-we-nu-in-duurzaam-legacy-fundraising-moeten-investeren\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.legacygiving.eu\/en\/time-for-action-waarom-we-nu-in-duurzaam-legacy-fundraising-moeten-investeren\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.legacygiving.eu\/en\/time-for-action-waarom-we-nu-in-duurzaam-legacy-fundraising-moeten-investeren\/#primaryimage","url":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/03\/Bildschirmfoto-2021-03-12-um-15.21.26-e1629226300296.png?fit=969%2C1381&quality=99&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/03\/Bildschirmfoto-2021-03-12-um-15.21.26-e1629226300296.png?fit=969%2C1381&quality=99&ssl=1","width":969,"height":1381},{"@type":"BreadcrumbList","@id":"https:\/\/www.legacygiving.eu\/en\/time-for-action-waarom-we-nu-in-duurzaam-legacy-fundraising-moeten-investeren\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.legacygiving.eu\/"},{"@type":"ListItem","position":2,"name":"Time for action! Why we have to invest in sustainable legacy fundraising"}]},{"@type":"WebSite","@id":"https:\/\/www.legacygiving.eu\/#website","url":"https:\/\/www.legacygiving.eu\/","name":"Legacy Giving","description":"Inspiration for fundraisers","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.legacygiving.eu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.legacygiving.eu\/#\/schema\/person\/2dbfe815635505bc45fb97d2024664ab","name":"Lena Vizy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2f49bd59a1882478df94bfa7bde14196d5481951ea113c13cb5a742dad84bec4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2f49bd59a1882478df94bfa7bde14196d5481951ea113c13cb5a742dad84bec4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2f49bd59a1882478df94bfa7bde14196d5481951ea113c13cb5a742dad84bec4?s=96&d=mm&r=g","caption":"Lena Vizy"},"sameAs":["http:\/\/www.legacygiving.eu"],"url":"https:\/\/www.legacygiving.eu\/en\/author\/lena-vizytutanota-com\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/03\/Bildschirmfoto-2021-03-12-um-15.21.26-e1629226300296.png?fit=969%2C1381&quality=99&ssl=1","jetpack_sharing_enabled":false,"jetpack-related-posts":[{"id":282,"url":"https:\/\/www.legacygiving.eu\/en\/hoe-overtuig-je-je-management-om-in-legacy-fundraising-te-investeren\/","url_meta":{"origin":156,"position":0},"title":"How to convince your senior management to invest in legacy fundraising?","author":"Lena Vizy","date":"31 March 2021","format":false,"excerpt":"{:nl}Het ontvangen van nalatenschappen is voor veel non-profitorganisaties de laatste jaren een steeds belangrijkere bron van inkomsten geworden.{:}{:en}Legacy giving has become an increasingly important income stream for many non-profits, but it\u2019s not always easy for fundraisers to convince boards, directors or senior management that legacies should be a priority for\u2026","rel":"","context":"In &quot;Blog&quot;","block_context":{"text":"Blog","link":"https:\/\/www.legacygiving.eu\/en\/category\/blog\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/03\/pexels-cottonbro-5971250-e1629226198991.jpg?fit=784%2C1200&quality=99&ssl=1","width":270,"height":0,"srcset":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/03\/pexels-cottonbro-5971250-e1629226198991.jpg?fit=784%2C1200&quality=99&ssl=1 1x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/03\/pexels-cottonbro-5971250-e1629226198991.jpg?fit=784%2C1200&quality=99&ssl=1 1.5x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/03\/pexels-cottonbro-5971250-e1629226198991.jpg?fit=784%2C1200&quality=99&ssl=1 2x"},"classes":[]},{"id":317,"url":"https:\/\/www.legacygiving.eu\/en\/legacygiving-eu-inspriatie-voor-het-werven-van-nalatenschappen\/","url_meta":{"origin":156,"position":1},"title":"Legacygiving.eu &#8211; inspiration for legacy fundraisers","author":"Lena Vizy","date":"12 April 2021","format":"gallery","excerpt":"{:nl}De laatste jaren zien we in Nederland, en in Europa, mooie ontwikkelingen op het gebied van nalatenschappenwerving.{:}{:en}In recent years, we have seen great developments in the field of legacy fundraising in the Netherlands and Europe.{:}","rel":"","context":"In &quot;Blog&quot;","block_context":{"text":"Blog","link":"https:\/\/www.legacygiving.eu\/en\/category\/blog\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/04\/Bildschirmfoto-2021-07-04-um-14.23.21.png?fit=1200%2C604&quality=99&ssl=1","width":270,"height":0,"srcset":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/04\/Bildschirmfoto-2021-07-04-um-14.23.21.png?fit=1200%2C604&quality=99&ssl=1 1x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/04\/Bildschirmfoto-2021-07-04-um-14.23.21.png?fit=1200%2C604&quality=99&ssl=1 1.5x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/04\/Bildschirmfoto-2021-07-04-um-14.23.21.png?fit=1200%2C604&quality=99&ssl=1 2x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/04\/Bildschirmfoto-2021-07-04-um-14.23.21.png?fit=1200%2C604&quality=99&ssl=1 3x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/04\/Bildschirmfoto-2021-07-04-um-14.23.21.png?fit=1200%2C604&quality=99&ssl=1 4x"},"classes":[]},{"id":2072,"url":"https:\/\/www.legacygiving.eu\/en\/tips-en-voorbeelden-nalatenschappen-werven-voor-cultuur\/","url_meta":{"origin":156,"position":2},"title":"Dutch research on legacy fundraising in the cultural sector","author":"Lena Vizy","date":"22 November 2021","format":false,"excerpt":"{:nl}Alle opvallende inzichten, tips een aantal mooie praktijkvoorbeelden{:}{:en}Dutch article on insights, tips and some practical examples for cultural organisations{:}","rel":"","context":"In &quot;Research&quot;","block_context":{"text":"Research","link":"https:\/\/www.legacygiving.eu\/en\/category\/research\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/11\/pexels-cottonbro-7095719.jpg?fit=800%2C1200&quality=99&ssl=1","width":270,"height":0,"srcset":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/11\/pexels-cottonbro-7095719.jpg?fit=800%2C1200&quality=99&ssl=1 1x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/11\/pexels-cottonbro-7095719.jpg?fit=800%2C1200&quality=99&ssl=1 1.5x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/11\/pexels-cottonbro-7095719.jpg?fit=800%2C1200&quality=99&ssl=1 2x"},"classes":[]},{"id":1909,"url":"https:\/\/www.legacygiving.eu\/en\/het-einde-kroont-het-werk-waarom-afwikkeling-van-nalatenschappen-relevant-is-voor-werving\/","url_meta":{"origin":156,"position":3},"title":"Why the settlement of legacies is also part of legacy fundraising","author":"Lena Vizy","date":"20 September 2021","format":false,"excerpt":"{:nl}De afwikkeling van nalatenschappen maakt onderdeel uit van de cultivatiecirkel. Drie gedachtes die onderbouwen waarom we als fondsenwervers hier oog voor moeten hebben.\u00a0\u00a0 {:}{:en} Three thoughts that underline the essential role legacy administration plays in legacy fundraising.{:}","rel":"","context":"In &quot;Blog&quot;","block_context":{"text":"Blog","link":"https:\/\/www.legacygiving.eu\/en\/category\/blog\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/09\/photo-afwikkeling-blog-3.jpg?fit=498%2C708&quality=99&ssl=1","width":270,"height":0,"srcset":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/09\/photo-afwikkeling-blog-3.jpg?fit=498%2C708&quality=99&ssl=1 1x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/09\/photo-afwikkeling-blog-3.jpg?fit=498%2C708&quality=99&ssl=1 1.5x"},"classes":[]},{"id":3619,"url":"https:\/\/www.legacygiving.eu\/en\/a-legacy-of-knowledge-legacy-fundraising-at-universities\/","url_meta":{"origin":156,"position":4},"title":"A legacy of knowledge: Gifts in Wills for universities","author":"Lena Vizy","date":"20 August 2023","format":false,"excerpt":"{:nl}Universiteiten hebben door de jaren heen opmerkelijke giften uit nalatenschappen mogen ontvangen. Lees hier onze eerste blog over legacy fundraising in het hoger onderwijs.{:}{:en}Over the years, universities have received remarkable gifts from legacies. Read our first blog on legacy fundraising in higher education here{:}","rel":"","context":"In &quot;Blog&quot;","block_context":{"text":"Blog","link":"https:\/\/www.legacygiving.eu\/en\/category\/blog\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-20-at-10.21.50.png?fit=1014%2C1178&quality=99&ssl=1","width":270,"height":0,"srcset":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-20-at-10.21.50.png?fit=1014%2C1178&quality=99&ssl=1 1x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-20-at-10.21.50.png?fit=1014%2C1178&quality=99&ssl=1 1.5x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-20-at-10.21.50.png?fit=1014%2C1178&quality=99&ssl=1 2x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-20-at-10.21.50.png?fit=1014%2C1178&quality=99&ssl=1 3x"},"classes":[]},{"id":5350,"url":"https:\/\/www.legacygiving.eu\/en\/legacy-giving-supports-swedish-fundraising-recovery\/","url_meta":{"origin":156,"position":5},"title":"Legacy giving supports Swedish fundraising recovery","author":"Elly Lont","date":"5 March 2025","format":"gallery","excerpt":"{:nl}Recent onderzoek laat zien dat de fondsenwervingssector in Zweden zich herstelt, met een stijging van 5% in de totale inkomsten. Een belangrijke factor in deze groei zijn inkomsten uit nalatenschapswerving, waarbij 57% van de goede doelen een toename in inkomsten uit testamentaire giften rapporteert. Hoewel corporate fundraising stabiel blijft zonder\u2026","rel":"","context":"In &quot;Geen categorie&quot;","block_context":{"text":"Geen categorie","link":"https:\/\/www.legacygiving.eu\/en\/category\/geen-categorie\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2025\/03\/pexels-grizzlybear-421759-scaled.jpg?fit=1200%2C798&quality=99&ssl=1","width":270,"height":0,"srcset":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2025\/03\/pexels-grizzlybear-421759-scaled.jpg?fit=1200%2C798&quality=99&ssl=1 1x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2025\/03\/pexels-grizzlybear-421759-scaled.jpg?fit=1200%2C798&quality=99&ssl=1 1.5x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2025\/03\/pexels-grizzlybear-421759-scaled.jpg?fit=1200%2C798&quality=99&ssl=1 2x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2025\/03\/pexels-grizzlybear-421759-scaled.jpg?fit=1200%2C798&quality=99&ssl=1 3x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2025\/03\/pexels-grizzlybear-421759-scaled.jpg?fit=1200%2C798&quality=99&ssl=1 4x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/posts\/156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/comments?post=156"}],"version-history":[{"count":17,"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/posts\/156\/revisions"}],"predecessor-version":[{"id":1603,"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/posts\/156\/revisions\/1603"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/media\/1086"}],"wp:attachment":[{"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/media?parent=156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/categories?post=156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/tags?post=156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}