{"id":1909,"date":"2021-09-20T18:17:39","date_gmt":"2021-09-20T16:17:39","guid":{"rendered":"https:\/\/www.legacygiving.eu\/?p=1909"},"modified":"2022-01-31T12:38:56","modified_gmt":"2022-01-31T11:38:56","slug":"het-einde-kroont-het-werk-waarom-afwikkeling-van-nalatenschappen-relevant-is-voor-werving","status":"publish","type":"post","link":"https:\/\/www.legacygiving.eu\/en\/het-einde-kroont-het-werk-waarom-afwikkeling-van-nalatenschappen-relevant-is-voor-werving\/","title":{"rendered":"Why the settlement of legacies is also part of legacy fundraising"},"content":{"rendered":"

When we talk about legacy fundraising, we often refer to successful communication, optimized lead acquisition or setting up an appropriate stewardship program to receive legacies for the important work that our organizations do.<\/p>\n

What surprises me is that as fundraisers, we invest a lot of time legacy marketing campaigns but the settlement of legacies (the administrative side of dealing with legacies) often remains underexposed within our profession, especially considering how crucial it is to ultimately receiving a legacy. So here are three thoughts that underline the essential role legacy administration plays in legacy fundraising.<\/p>\n

First: Never underestimate the potential workload<\/strong><\/h5>\n

Legacy fundraising is on the rise, and more and more organizations are beginning to communicate about gifts in wills. We know that legacy fundraising is a long-term investment. An organization will not immediately be flooded with legacies (research shows that it takes an average of 7-8 years before your legacy program generates a more steady income). But an organization that would like to receive (more) incomes out of legacies must be aware that the administration of legacies also requires capacity and budget. Therefore, an organization must make a well-considered decision about who is actually responsible for the legacy administration. Will this be outsourced or taken care of by the organization itself? Which department is responsible for this? Fundraising, finance or another department? Do your employees have the legal\/financial know-how and do they even have the time? Organizations need to take all of these decisions into account before setting up a legacy program. Those that already receive legacies regularly are aware of it:\u00a0 Sometimes receiving legacies can be very easy – your organization receives a notification that a bequest (perhaps worth tens of thousands of euros) will be transferred soon. How beautiful! But we also know this is not always the case. Complex, complicated legacies, with assets in other countries, legacies with no executor or an executor without any knowledge of how to settle a legacy, or legacies where relatives contest the testator’s decision are part of settlements. Not every organization has the capability to handle these kinds of situations.<\/p>\n

Second: Responsibility and trust are essential <\/strong><\/h5>\n

Let me be very clear because this is close to my heart. As soon as you start acquiring legacies as an organization, you must be able to also settle complex legacies. Once your organization starts to ask people to consider gifts in their wills (alongside their families and their loved ones) it is your organization’s responsibility to administrate their legacies properly. Consider the importance of dealing with households that need to be dissolved or complex legal aspects, caring for someone’s pets and being aware of the emotions of loved ones. I see this as ‘part of the deal’, part of the partnership that the organization is building with a pledger, rooted in trust. People consider, sometimes, leaving everything they own to an organization, so we actually become part of their family; we become their descendants. There is a tremendous amount of trust involved, and I believe that we as organizations should do our best to nurture and maintain this trust.<\/p>\n

I want to be honest with you, even within my organization, things can sometimes go wrong during legacy settlements. We could have responded faster or better, but it’s important to be aware of the process, evaluate and learn from mistakes so that we can do better in the future. Which brings me to the third point.<\/p>\n

Third: Settlement is part of the cultivation cycle<\/strong><\/h5>\n

I believe that if we as fundraisers and relationship managers do the settlement of legacies properly, we can also have the chance to inspire new legacies. Settlement is, on the one hand, an administrative process. But it also has an emotional side. It is also the settlement of someone’s life who had loved ones, friends and acquaintances. Or at least neighbours, a care provider, a (financial) adviser or solicitor. If we show that we as organizations handle the settlement of legacies professionally, but also pay attention to the emotional or personal side of the settlement, we will cultivate goodwill and inspire others to follow in the testator\u2019s footsteps. And giving the settlement a personal touch does not have to be that complicated: a handwritten card to loved ones, the interest in finding out why the testator named the organization in the will, a place or way in which the organization shows tribute and appreciation for the testators or updating the family on the impact of the legacy. All these small and large things give relatives confirmation that a legacy is carefully handled and the testator is seen and valued to show that someone\u2019s legacy made a difference to an organization.<\/p>\n

Lena Vizy, September 2021<\/em><\/p>\n

Foto by Akil Mazumder<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Three thoughts that underline the essential role legacy administration plays in legacy fundraising.<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":1934,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[63],"tags":[],"class_list":["post-1909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","col-lg-12"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"en","enabled_languages":["nl","en"],"languages":{"nl":{"title":true,"content":true,"excerpt":true},"en":{"title":true,"content":true,"excerpt":true}}},"yoast_head":"\nWhy the settlement of legacies is also part of legacy fundraising - Legacy Giving<\/title>\n<meta name=\"description\" content=\"The administrative side of dealing with legacies often remains underexposed, especially considering how crucial it is to ultimately receiving a legacy. 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Every fundraising director or manager knows that legacy fundraising is part of a balanced and successful\u2026","rel":"","context":"In "Blog"","block_context":{"text":"Blog","link":"https:\/\/www.legacygiving.eu\/en\/category\/blog\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/03\/Bildschirmfoto-2021-03-12-um-15.21.26-e1629226300296.png?fit=842%2C1200&quality=99&ssl=1","width":270,"height":0,"srcset":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/03\/Bildschirmfoto-2021-03-12-um-15.21.26-e1629226300296.png?fit=842%2C1200&quality=99&ssl=1 1x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/03\/Bildschirmfoto-2021-03-12-um-15.21.26-e1629226300296.png?fit=842%2C1200&quality=99&ssl=1 1.5x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/03\/Bildschirmfoto-2021-03-12-um-15.21.26-e1629226300296.png?fit=842%2C1200&quality=99&ssl=1 2x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/03\/Bildschirmfoto-2021-03-12-um-15.21.26-e1629226300296.png?fit=842%2C1200&quality=99&ssl=1 3x"},"classes":[]},{"id":3619,"url":"https:\/\/www.legacygiving.eu\/en\/a-legacy-of-knowledge-legacy-fundraising-at-universities\/","url_meta":{"origin":1909,"position":2},"title":"A legacy of knowledge: Gifts in Wills for universities","author":"Lena Vizy","date":"20 August 2023","format":false,"excerpt":"{:nl}Universiteiten hebben door de jaren heen opmerkelijke giften uit nalatenschappen mogen ontvangen. Lees hier onze eerste blog over legacy fundraising in het hoger onderwijs.{:}{:en}Over the years, universities have received remarkable gifts from legacies. Read our first blog on legacy fundraising in higher education here{:}","rel":"","context":"In "Blog"","block_context":{"text":"Blog","link":"https:\/\/www.legacygiving.eu\/en\/category\/blog\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-20-at-10.21.50.png?fit=1014%2C1178&quality=99&ssl=1","width":270,"height":0,"srcset":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-20-at-10.21.50.png?fit=1014%2C1178&quality=99&ssl=1 1x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-20-at-10.21.50.png?fit=1014%2C1178&quality=99&ssl=1 1.5x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-20-at-10.21.50.png?fit=1014%2C1178&quality=99&ssl=1 2x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-20-at-10.21.50.png?fit=1014%2C1178&quality=99&ssl=1 3x"},"classes":[]},{"id":282,"url":"https:\/\/www.legacygiving.eu\/en\/hoe-overtuig-je-je-management-om-in-legacy-fundraising-te-investeren\/","url_meta":{"origin":1909,"position":3},"title":"How to convince your senior management to invest in legacy fundraising?","author":"Lena Vizy","date":"31 March 2021","format":false,"excerpt":"{:nl}Het ontvangen van nalatenschappen is voor veel non-profitorganisaties de laatste jaren een steeds belangrijkere bron van inkomsten geworden.{:}{:en}Legacy giving has become an increasingly important income stream for many non-profits, but it\u2019s not always easy for fundraisers to convince boards, directors or senior management that legacies should be a priority for\u2026","rel":"","context":"In "Blog"","block_context":{"text":"Blog","link":"https:\/\/www.legacygiving.eu\/en\/category\/blog\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/03\/pexels-cottonbro-5971250-e1629226198991.jpg?fit=784%2C1200&quality=99&ssl=1","width":270,"height":0,"srcset":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/03\/pexels-cottonbro-5971250-e1629226198991.jpg?fit=784%2C1200&quality=99&ssl=1 1x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/03\/pexels-cottonbro-5971250-e1629226198991.jpg?fit=784%2C1200&quality=99&ssl=1 1.5x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/03\/pexels-cottonbro-5971250-e1629226198991.jpg?fit=784%2C1200&quality=99&ssl=1 2x"},"classes":[]},{"id":317,"url":"https:\/\/www.legacygiving.eu\/en\/legacygiving-eu-inspriatie-voor-het-werven-van-nalatenschappen\/","url_meta":{"origin":1909,"position":4},"title":"Legacygiving.eu – inspiration for legacy fundraisers","author":"Lena Vizy","date":"12 April 2021","format":"gallery","excerpt":"{:nl}De laatste jaren zien we in Nederland, en in Europa, mooie ontwikkelingen op het gebied van nalatenschappenwerving.{:}{:en}In recent years, we have seen great developments in the field of legacy fundraising in the Netherlands and Europe.{:}","rel":"","context":"In "Blog"","block_context":{"text":"Blog","link":"https:\/\/www.legacygiving.eu\/en\/category\/blog\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/04\/Bildschirmfoto-2021-07-04-um-14.23.21.png?fit=1200%2C604&quality=99&ssl=1","width":270,"height":0,"srcset":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/04\/Bildschirmfoto-2021-07-04-um-14.23.21.png?fit=1200%2C604&quality=99&ssl=1 1x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/04\/Bildschirmfoto-2021-07-04-um-14.23.21.png?fit=1200%2C604&quality=99&ssl=1 1.5x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/04\/Bildschirmfoto-2021-07-04-um-14.23.21.png?fit=1200%2C604&quality=99&ssl=1 2x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/04\/Bildschirmfoto-2021-07-04-um-14.23.21.png?fit=1200%2C604&quality=99&ssl=1 3x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/04\/Bildschirmfoto-2021-07-04-um-14.23.21.png?fit=1200%2C604&quality=99&ssl=1 4x"},"classes":[]},{"id":1756,"url":"https:\/\/www.legacygiving.eu\/en\/interview-karin-gerritsen\/","url_meta":{"origin":1909,"position":5},"title":"Looking back on 17 years cultivating relationships","author":"Lena Vizy","date":"28 July 2021","format":false,"excerpt":"{:nl}Goed relatiemanagement is onontbeerlijk binnen legacy fundraising. Wie kunnen we hierover beter spreken dan Karin Gerritsen? De afgelopen 17 jaar werkte zij als relatiemanager voor WNF - voor haar 'de allerleukste baan die er bestaat'. {:}{:en}Stewardship is indispensable within legacy fundraising. To understand more about it, we interviewed Karin Gerritsen.\u2026","rel":"","context":"In "Interview"","block_context":{"text":"Interview","link":"https:\/\/www.legacygiving.eu\/en\/category\/interview\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/08\/Karin-1.jpg?fit=443%2C485&quality=99&ssl=1","width":270,"height":0,"srcset":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/08\/Karin-1.jpg?fit=443%2C485&quality=99&ssl=1 1x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/08\/Karin-1.jpg?fit=443%2C485&quality=99&ssl=1 1.5x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/posts\/1909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/comments?post=1909"}],"version-history":[{"count":14,"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/posts\/1909\/revisions"}],"predecessor-version":[{"id":1946,"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/posts\/1909\/revisions\/1946"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/media\/1934"}],"wp:attachment":[{"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/media?parent=1909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/categories?post=1909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/tags?post=1909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}