{"id":2255,"date":"2022-02-07T23:18:33","date_gmt":"2022-02-07T22:18:33","guid":{"rendered":"https:\/\/www.legacygiving.eu\/?p=2255"},"modified":"2022-05-08T16:44:03","modified_gmt":"2022-05-08T14:44:03","slug":"top-5-legacy-fundraising-kpis","status":"publish","type":"post","link":"https:\/\/www.legacygiving.eu\/en\/top-5-legacy-fundraising-kpis\/","title":{"rendered":"Top 5 Legacy Fundraising KPIs"},"content":{"rendered":"

Ultimately, the best proof of whether your legacy fundraising program is successful is legacy income. But as you know, there are many years between recruitment and reception. T<\/span>h\u00e9 big difference with all other ways of fundraising where you immediately see clear-cut financial results. Precisely why KPIs are extra important in legacy fundraising.<\/span><\/p>\n

KPI: a way of measuring a company’s progress towards the goals it is trying to achieve<\/span><\/i><\/h4>\n

(Source: Cambridge Dictionary)<\/span><\/p>\n

To be clear: KPIs are not goals in themselves, but signs that show whether or not you are on the right track. With an extra challenge for us as legacy fundraisers: About 90% of those who consider including or have included an organisation in their will, do not make this known to the charity.<\/span><\/p>\n

We see this ‘no strains attached’-attitude remarkably more often among Baby Boomers than among the Silent Generation. With diverse motives: “I don’t want the charity to know that I am orienting because I don’t want to be pursued by telephone, post or email”, “for me, this is a private matter”, “I want to feel the freedom to change my mind” or “I don’t need to be thanked, they’ll see the legacy when they receive it”.<\/span><\/p>\n

We can think of all kinds of wonderful marketing and cultivation processes to answer these attitudes, but there will still be a large majority who behave as they do. This given fact forces us to look beyond our pipeline (the tip of the iceberg) towards our entire target group, the whole iceberg.\u00a0<\/span><\/p>\n

If you only focus on the pipeline, you will logically choose telemarketing and surveys because these deliver the most tangible KPIs. But at the same time, you run a great risk of confusing KPIs with goals and miss out on huge potential. Don’t get me wrong: There is nothing wrong with surveys and telemarketing, but there is so much more to add to your program.<\/span><\/p>\n

Based on these insights, I would like to take you along what I believe to be the most important legacy funding KPIs, why they are important, and how you can apply them. Because despite the additional challenges associated with a legacy fundraising program, the old dogma still applies: to measure is to know.<\/span><\/p>\n

 <\/p>\n

1. Reach\u00a0<\/b><\/p>\n

‘Reach’ is often not (yet) used as a KPI but, in my view, an indispensable one. Given that the majority of your target group does not make itself visible, this KPI indicates how many people you reach with your legacy message. For example, Advertisement: 500,000, Donor magazine: 100,000, Direct Mail: 50,000, TV: 2 million, etcetera. Of course, this is a soft KPI, but if you do not measure this, you risk not steering on this one and keep invisible to a large group of potential legators.\u00a0<\/span><\/p>\n

 <\/p>\n

2. Website visitors<\/b><\/p>\n

Baby Boomers and younger generations are increasingly finding their way online. “If I want to know something, I will check your website”. In addition to organic visitors, you can use SEO, SEA, and social media to attract people more directly to your website. <\/span><\/p>\n

Overall, if you try to get between the ears of your target audience, Google Analytics indicates whether you are successful in this. Also, remember that the website visit should be a positive experience by offering both inspiring content and easy-to-find practical information.\u00a0<\/span><\/p>\n

 <\/p>\n

3. Enquirers\/ Leads\/ Brochures<\/b><\/p>\n

An enquirer has actively requested information via the website, social media, reply card, or any other route. Therefore, brochure applicants remain very welcome and essential leads to monitor because they are both an indicator of your marketing activities and leads that need timely and adequate follow-up. They should experience a positive experience during their journey and get convinced to include your organisation in their will.<\/span><\/p>\n

 <\/p>\n

4. Considerers\/ Interested persons\/ Prospects<\/b><\/p>\n

A considerer, also called an interested person or prospect, is someone who is considering putting your organisation in their will. We find out if someone is a considerer from follow-up enquirers by surveys, conversations on the phone, visits, or events. Important to know to cultivate this group towards including the charity in the will. Think of deployment of relationship management, events, direct mail, etcetera.<\/span><\/p>\n

 <\/p>\n

5. Pledgers<\/b><\/p>\n

A pledger is someone who has informed your organisation that your organisation is in their will. Extra special because pledgers are open about this and show a high level of loyalty by sharing this information. It is important to thank your pledgers and engage them further so that they remain confirmed in their choice and perhaps also open to other giving options. To actively invite more people to make themselves known as pledgers, you can actively invite them to do so via calls in your donor magazine, check options on reply cards, or during events or conversations.<\/span><\/p>\n

As you can see, KPI 3 to 6 are measurements in the pipeline. Conversions within the pipeline are important to keep track of so that, for example, it becomes clear how many considerers have been converted to pledgers in a given period. By linking conversion numbers or percentages as targets to relationship management, you can monitor and adjust this.<\/span><\/p>\n

Every organisation has a different classification and often different KPIs. The more we know of the behaviour of our target group, the more generations we are servicing, the more it should be reflected in the definition of our KPIs. If you have any additional KPIs or other additional ideas or insights, please share them with us at info@legacygiving.eu. Thanks!<\/span><\/p>\n

Elly Lont, February 2022<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

KPI’s are signs of whether we are on the right track? But do we measure the right KPIs?<\/p>\nRead More<\/a>","protected":false},"author":2,"featured_media":2303,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[63],"tags":[],"class_list":["post-2255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","col-lg-12"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"en","enabled_languages":["nl","en"],"languages":{"nl":{"title":true,"content":true,"excerpt":true},"en":{"title":true,"content":true,"excerpt":true}}},"yoast_head":"\nTop 5 Legacy Fundraising KPIs - Legacy Giving<\/title>\n<meta name=\"description\" content=\"KPI's are signs of whether we are on the right track? But do we measure the right KPIs?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.legacygiving.eu\/top-5-legacy-fundraising-kpis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 5 Legacy Fundraising KPIs - Legacy Giving\" \/>\n<meta property=\"og:description\" content=\"KPI's are signs of whether we are on the right track? But do we measure the right KPIs?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.legacygiving.eu\/top-5-legacy-fundraising-kpis\/\" \/>\n<meta property=\"og:site_name\" content=\"Legacy Giving\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-07T22:18:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-08T14:44:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.legacygiving.eu\/wp-content\/uploads\/2022\/02\/fjsdkfsllkfd.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"674\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elly Lont\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elly Lont\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.legacygiving.eu\/top-5-legacy-fundraising-kpis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.legacygiving.eu\/top-5-legacy-fundraising-kpis\/\"},\"author\":{\"name\":\"Elly Lont\",\"@id\":\"https:\/\/www.legacygiving.eu\/#\/schema\/person\/a61ea9c27db405fb48eb50f6913b0e8c\"},\"headline\":\"Top 5 Legacy Fundraising KPIs\",\"datePublished\":\"2022-02-07T22:18:33+00:00\",\"dateModified\":\"2022-05-08T14:44:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.legacygiving.eu\/top-5-legacy-fundraising-kpis\/\"},\"wordCount\":1863,\"image\":{\"@id\":\"https:\/\/www.legacygiving.eu\/top-5-legacy-fundraising-kpis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2022\/02\/fjsdkfsllkfd.jpg?fit=674%2C860&quality=99&ssl=1\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.legacygiving.eu\/top-5-legacy-fundraising-kpis\/\",\"url\":\"https:\/\/www.legacygiving.eu\/top-5-legacy-fundraising-kpis\/\",\"name\":\"Top 5 Legacy Fundraising KPIs - Legacy Giving\",\"isPartOf\":{\"@id\":\"https:\/\/www.legacygiving.eu\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.legacygiving.eu\/top-5-legacy-fundraising-kpis\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.legacygiving.eu\/top-5-legacy-fundraising-kpis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2022\/02\/fjsdkfsllkfd.jpg?fit=674%2C860&quality=99&ssl=1\",\"datePublished\":\"2022-02-07T22:18:33+00:00\",\"dateModified\":\"2022-05-08T14:44:03+00:00\",\"author\":{\"@id\":\"https:\/\/www.legacygiving.eu\/#\/schema\/person\/a61ea9c27db405fb48eb50f6913b0e8c\"},\"description\":\"KPI's are signs of whether we are on the right track? But do we measure the right KPIs?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.legacygiving.eu\/top-5-legacy-fundraising-kpis\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.legacygiving.eu\/top-5-legacy-fundraising-kpis\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.legacygiving.eu\/top-5-legacy-fundraising-kpis\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2022\/02\/fjsdkfsllkfd.jpg?fit=674%2C860&quality=99&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2022\/02\/fjsdkfsllkfd.jpg?fit=674%2C860&quality=99&ssl=1\",\"width\":674,\"height\":860},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.legacygiving.eu\/top-5-legacy-fundraising-kpis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.legacygiving.eu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Top 5 Legacy Fundraising KPI’s\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.legacygiving.eu\/#website\",\"url\":\"https:\/\/www.legacygiving.eu\/\",\"name\":\"Legacy Giving\",\"description\":\"Inspiration for fundraisers\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.legacygiving.eu\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.legacygiving.eu\/#\/schema\/person\/a61ea9c27db405fb48eb50f6913b0e8c\",\"name\":\"Elly Lont\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/858f01bdb2ef0d6f765b8cbf43a60972f55f75d64fe7ab481ead2aa1b884bcac?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/858f01bdb2ef0d6f765b8cbf43a60972f55f75d64fe7ab481ead2aa1b884bcac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/858f01bdb2ef0d6f765b8cbf43a60972f55f75d64fe7ab481ead2aa1b884bcac?s=96&d=mm&r=g\",\"caption\":\"Elly Lont\"},\"url\":\"https:\/\/www.legacygiving.eu\/en\/author\/elly-lont\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Top 5 Legacy Fundraising KPIs - Legacy Giving","description":"KPI's are signs of whether we are on the right track? But do we measure the right KPIs?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.legacygiving.eu\/top-5-legacy-fundraising-kpis\/","og_locale":"en_US","og_type":"article","og_title":"Top 5 Legacy Fundraising KPIs - Legacy Giving","og_description":"KPI's are signs of whether we are on the right track? But do we measure the right KPIs?","og_url":"https:\/\/www.legacygiving.eu\/top-5-legacy-fundraising-kpis\/","og_site_name":"Legacy Giving","article_published_time":"2022-02-07T22:18:33+00:00","article_modified_time":"2022-05-08T14:44:03+00:00","og_image":[{"width":674,"height":860,"url":"https:\/\/www.legacygiving.eu\/wp-content\/uploads\/2022\/02\/fjsdkfsllkfd.jpg","type":"image\/jpeg"}],"author":"Elly Lont","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elly Lont","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.legacygiving.eu\/top-5-legacy-fundraising-kpis\/#article","isPartOf":{"@id":"https:\/\/www.legacygiving.eu\/top-5-legacy-fundraising-kpis\/"},"author":{"name":"Elly Lont","@id":"https:\/\/www.legacygiving.eu\/#\/schema\/person\/a61ea9c27db405fb48eb50f6913b0e8c"},"headline":"Top 5 Legacy Fundraising KPIs","datePublished":"2022-02-07T22:18:33+00:00","dateModified":"2022-05-08T14:44:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.legacygiving.eu\/top-5-legacy-fundraising-kpis\/"},"wordCount":1863,"image":{"@id":"https:\/\/www.legacygiving.eu\/top-5-legacy-fundraising-kpis\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2022\/02\/fjsdkfsllkfd.jpg?fit=674%2C860&quality=99&ssl=1","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.legacygiving.eu\/top-5-legacy-fundraising-kpis\/","url":"https:\/\/www.legacygiving.eu\/top-5-legacy-fundraising-kpis\/","name":"Top 5 Legacy Fundraising KPIs - Legacy Giving","isPartOf":{"@id":"https:\/\/www.legacygiving.eu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.legacygiving.eu\/top-5-legacy-fundraising-kpis\/#primaryimage"},"image":{"@id":"https:\/\/www.legacygiving.eu\/top-5-legacy-fundraising-kpis\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2022\/02\/fjsdkfsllkfd.jpg?fit=674%2C860&quality=99&ssl=1","datePublished":"2022-02-07T22:18:33+00:00","dateModified":"2022-05-08T14:44:03+00:00","author":{"@id":"https:\/\/www.legacygiving.eu\/#\/schema\/person\/a61ea9c27db405fb48eb50f6913b0e8c"},"description":"KPI's are signs of whether we are on the right track? But do we measure the right KPIs?","breadcrumb":{"@id":"https:\/\/www.legacygiving.eu\/top-5-legacy-fundraising-kpis\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.legacygiving.eu\/top-5-legacy-fundraising-kpis\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.legacygiving.eu\/top-5-legacy-fundraising-kpis\/#primaryimage","url":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2022\/02\/fjsdkfsllkfd.jpg?fit=674%2C860&quality=99&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2022\/02\/fjsdkfsllkfd.jpg?fit=674%2C860&quality=99&ssl=1","width":674,"height":860},{"@type":"BreadcrumbList","@id":"https:\/\/www.legacygiving.eu\/top-5-legacy-fundraising-kpis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.legacygiving.eu\/"},{"@type":"ListItem","position":2,"name":"Top 5 Legacy Fundraising KPI’s"}]},{"@type":"WebSite","@id":"https:\/\/www.legacygiving.eu\/#website","url":"https:\/\/www.legacygiving.eu\/","name":"Legacy Giving","description":"Inspiration for fundraisers","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.legacygiving.eu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.legacygiving.eu\/#\/schema\/person\/a61ea9c27db405fb48eb50f6913b0e8c","name":"Elly Lont","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/858f01bdb2ef0d6f765b8cbf43a60972f55f75d64fe7ab481ead2aa1b884bcac?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/858f01bdb2ef0d6f765b8cbf43a60972f55f75d64fe7ab481ead2aa1b884bcac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/858f01bdb2ef0d6f765b8cbf43a60972f55f75d64fe7ab481ead2aa1b884bcac?s=96&d=mm&r=g","caption":"Elly Lont"},"url":"https:\/\/www.legacygiving.eu\/en\/author\/elly-lont\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2022\/02\/fjsdkfsllkfd.jpg?fit=674%2C860&quality=99&ssl=1","jetpack_sharing_enabled":false,"jetpack-related-posts":[{"id":1062,"url":"https:\/\/www.legacygiving.eu\/en\/directheid-van-nederlanders\/","url_meta":{"origin":2255,"position":0},"title":"Directness of the Dutch","author":"Lena Vizy","date":"12 January 2021","format":"gallery","excerpt":"{:nl}Nalatenschappenwerving vergelijk ik vaak met trouwen Je moet wel echt in iemands hart zitten wil je in iemands testament komen te staan. Sinds 15 jaar woon ik in Amsterdam, een stad waar ik nog steeds verliefd op ben: de grachten, de levendigheid, de 'alles kan'-mentaliteit. En Amsterdam is een magneet\u2026","rel":"","context":"In "Blog"","block_context":{"text":"Blog","link":"https:\/\/www.legacygiving.eu\/en\/category\/blog\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/01\/joel-de-vriend-XdzvQ0_BWys-unsplash-scaled.jpg?fit=1200%2C800&quality=99&ssl=1","width":270,"height":0,"srcset":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/01\/joel-de-vriend-XdzvQ0_BWys-unsplash-scaled.jpg?fit=1200%2C800&quality=99&ssl=1 1x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/01\/joel-de-vriend-XdzvQ0_BWys-unsplash-scaled.jpg?fit=1200%2C800&quality=99&ssl=1 1.5x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/01\/joel-de-vriend-XdzvQ0_BWys-unsplash-scaled.jpg?fit=1200%2C800&quality=99&ssl=1 2x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/01\/joel-de-vriend-XdzvQ0_BWys-unsplash-scaled.jpg?fit=1200%2C800&quality=99&ssl=1 3x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/01\/joel-de-vriend-XdzvQ0_BWys-unsplash-scaled.jpg?fit=1200%2C800&quality=99&ssl=1 4x"},"classes":[]},{"id":2561,"url":"https:\/\/www.legacygiving.eu\/en\/stewardship-cornerstone-of-a-successful-legacy-programme\/","url_meta":{"origin":2255,"position":1},"title":"Stewardship \u2013 cornerstone of a successful legacy programme","author":"Lena Vizy","date":"9 August 2022","format":false,"excerpt":"{:nl}Wanneer is een nalatenschappenprogramma echt duurzaam succesvol? Focus je binnen een nalatenschappenprogramma vooral op werving zie je snel een belangrijk deel van ons werk over het hoofd namelijk het bouwen aan langdurige relaties.{:}{:en}Laser focus on acquisition can distract you from an important part of our work \u2013 building long term\u2026","rel":"","context":"In "Blog"","block_context":{"text":"Blog","link":"https:\/\/www.legacygiving.eu\/en\/category\/blog\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2022\/08\/Heart-1.png?fit=647%2C882&quality=99&ssl=1","width":270,"height":0,"srcset":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2022\/08\/Heart-1.png?fit=647%2C882&quality=99&ssl=1 1x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2022\/08\/Heart-1.png?fit=647%2C882&quality=99&ssl=1 1.5x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2022\/08\/Heart-1.png?fit=647%2C882&quality=99&ssl=1 2x"},"classes":[]},{"id":1387,"url":"https:\/\/www.legacygiving.eu\/en\/5-tips-voor-het-integreren-van-je-major-donor-en-legacy-funding\/","url_meta":{"origin":2255,"position":2},"title":"5 tips to successfully integrate major and legacy fundraising","author":"Elly Lont","date":"18 May 2021","format":"gallery","excerpt":"{:nl}Als we onze klassieke donateurs piramide afstoffen, dan staan major donor fondsenwerving en nalatenschappenwerving bovenaan, vaak op eenzame hoogte van elkaar gescheiden. Want hoe vaak nalaten fondsenwervers en major donor fondsenwervers ook in hetzelfde team werken, er liggen in de praktijk nog enorme kansen door echt samen te werken.\u00a0 Een\u2026","rel":"","context":"In "Blog"","block_context":{"text":"Blog","link":"https:\/\/www.legacygiving.eu\/en\/category\/blog\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/05\/Bildschirmfoto-2021-07-04-um-14.13.06.png?fit=1200%2C799&quality=99&ssl=1","width":270,"height":0,"srcset":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/05\/Bildschirmfoto-2021-07-04-um-14.13.06.png?fit=1200%2C799&quality=99&ssl=1 1x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/05\/Bildschirmfoto-2021-07-04-um-14.13.06.png?fit=1200%2C799&quality=99&ssl=1 1.5x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/05\/Bildschirmfoto-2021-07-04-um-14.13.06.png?fit=1200%2C799&quality=99&ssl=1 2x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/05\/Bildschirmfoto-2021-07-04-um-14.13.06.png?fit=1200%2C799&quality=99&ssl=1 3x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/05\/Bildschirmfoto-2021-07-04-um-14.13.06.png?fit=1200%2C799&quality=99&ssl=1 4x"},"classes":[]},{"id":1685,"url":"https:\/\/www.legacygiving.eu\/en\/top-5-podcasts-over-legacy-fundraising\/","url_meta":{"origin":2255,"position":3},"title":"Top 5 podcasts about legacy fundraising","author":"Lena Vizy","date":"21 June 2021","format":false,"excerpt":"{:nl}Een mooie manier om kennis op te halen en ge\u00efnspireerd te raken - podcasts. Het leuke is dat er ook steeds meer podcasts over legacy fundraising gemaakt worden. Wij hebben voor jou onze top 5 samengesteld.{:}{:en}A great way to gain knowledge and get inspired - podcasts. We have put together\u2026","rel":"","context":"In "Blog"","block_context":{"text":"Blog","link":"https:\/\/www.legacygiving.eu\/en\/category\/blog\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/06\/pexels-cottonbro-6686455-e1629225200757.jpg?fit=876%2C1200&quality=99&ssl=1","width":270,"height":0,"srcset":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/06\/pexels-cottonbro-6686455-e1629225200757.jpg?fit=876%2C1200&quality=99&ssl=1 1x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/06\/pexels-cottonbro-6686455-e1629225200757.jpg?fit=876%2C1200&quality=99&ssl=1 1.5x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/06\/pexels-cottonbro-6686455-e1629225200757.jpg?fit=876%2C1200&quality=99&ssl=1 2x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/06\/pexels-cottonbro-6686455-e1629225200757.jpg?fit=876%2C1200&quality=99&ssl=1 3x"},"classes":[]},{"id":2170,"url":"https:\/\/www.legacygiving.eu\/en\/drie-goede-legacy-fundraising-voornemens-voor-2022\/","url_meta":{"origin":2255,"position":4},"title":"Three legacy fundraising intentions for 2022","author":"Lena Vizy","date":"23 December 2021","format":false,"excerpt":"{:nl}Graag delen we onze top 3 met goede voornemens voor 2022!{:}{:en}Read here our new year's resolution for 2022{:}","rel":"","context":"In "Blog"","block_context":{"text":"Blog","link":"https:\/\/www.legacygiving.eu\/en\/category\/blog\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/12\/new-zears-resolution.png?fit=635%2C877&quality=99&ssl=1","width":270,"height":0,"srcset":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/12\/new-zears-resolution.png?fit=635%2C877&quality=99&ssl=1 1x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/12\/new-zears-resolution.png?fit=635%2C877&quality=99&ssl=1 1.5x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/12\/new-zears-resolution.png?fit=635%2C877&quality=99&ssl=1 2x"},"classes":[]},{"id":1060,"url":"https:\/\/www.legacygiving.eu\/en\/leven\/","url_meta":{"origin":2255,"position":5},"title":"Legacy fundraising is about life!","author":"Elly Lont","date":"1 August 2021","format":false,"excerpt":"{:nl}Veel mensen denken, wat trouwens heel logisch gedacht is, dat nalatenschappenwerving over de dood gaat, maar voor iedereen ge\u00efnteresseerd\u00a0in dit fantastische vak is er bevrijdend nieuws... {:}{:en}Many people think, which is very logical, that legacy fundraising is about death but for everyone interested in this fantastic work field there is\u2026","rel":"","context":"In "Blog"","block_context":{"text":"Blog","link":"https:\/\/www.legacygiving.eu\/en\/category\/blog\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/08\/pexels-zachary-debottis-1816225-scaled.jpg?fit=800%2C1200&quality=99&ssl=1","width":270,"height":0,"srcset":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/08\/pexels-zachary-debottis-1816225-scaled.jpg?fit=800%2C1200&quality=99&ssl=1 1x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/08\/pexels-zachary-debottis-1816225-scaled.jpg?fit=800%2C1200&quality=99&ssl=1 1.5x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/08\/pexels-zachary-debottis-1816225-scaled.jpg?fit=800%2C1200&quality=99&ssl=1 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/posts\/2255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/comments?post=2255"}],"version-history":[{"count":50,"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/posts\/2255\/revisions"}],"predecessor-version":[{"id":2325,"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/posts\/2255\/revisions\/2325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/media\/2303"}],"wp:attachment":[{"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/media?parent=2255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/categories?post=2255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/tags?post=2255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}