{"id":3324,"date":"2023-05-19T08:15:31","date_gmt":"2023-05-19T06:15:31","guid":{"rendered":"https:\/\/www.legacygiving.eu\/?p=3324"},"modified":"2023-07-14T15:30:59","modified_gmt":"2023-07-14T13:30:59","slug":"does-your-charity-need-a-legacy-ethical-policy","status":"publish","type":"post","link":"https:\/\/www.legacygiving.eu\/en\/does-your-charity-need-a-legacy-ethical-policy\/","title":{"rendered":"Does your Charity need a legacy ethical policy?"},"content":{"rendered":"

\"\"Legacy expert and consultant, Sanita Guddu, is back with an important topic in legacy marketing that often gets overlooked.\u00a0 This topic was first introduced at the Legacy Futures Virtual Fundraising Conference<\/a> in February 2023.\u00a0 And we\u2019re delighted that Sanita has shared the content in this blog for you.<\/p>\n

In this blog, we\u2019re going to explore when you may not choose to market legacies or accept legacy gifts for ethical reasons.\u00a0 And also what the possible consequences are if you don\u2019t have such an ethical policy in place.<\/p>\n

Why are ethics important?\u00a0 <\/strong>\u00a0<\/strong><\/p>\n

Ethical fundraising applies to every charity because every charity could be faced with some ethical dilemma.\u00a0 For example, what if a family member contests a Will where your charity is the beneficiary? Or is it appropriate to talk about legacies when a virus outbreak and deaths are on the rise?<\/p>\n

What do we mean by ethics? <\/strong><\/p>\n

Essentially our ethics outlines our rights and responsibilities. It constructs the language we use to discuss and evaluate what is right and wrong. And it assists us with making moral decisions, helping us to differentiate between what is \u2018good\u2019 and what is \u2018bad\u2019.<\/p>\n

But \u2013 and this is an important point \u2013 ethics doesn\u2019t give us the right answer to any particular ethical dilemma. An ethical dilemma is where two rights are in conflict (whether to ask for a legacy gift versus how it would be perceived given the scenario), or you have a choice of options, all of which seem wrong, but you have to choose one of them. Therefore, an ethical dilemma is not a choice between right and wrong; it’s simply a choice based on the information you have.<\/p>\n

What are some of the ethical dilemmas legacy fundraisers face?<\/strong><\/p>\n

    \n
  1. Frequency of legacy marketing <\/em>– I think as legacy fundraisers, we are often faced with this regularly to some degree, i.e. is marketing legacies to a certain audience twice a year too much? But your charity would like to receive more legacy gifts.<\/li>\n
  2. When to market legacies<\/em> – if there is a global crisis, like a pandemic – is it insensitive to talk about legacies?<\/li>\n
  3. Using emotion as a driver<\/em> – should we be making donors feel guilty into giving? Because we could argue that as a fundraiser, your role is about doing whatever is necessary to raise money, and if that works, why not use that tactic? Because we widely accept that guilty gifts don\u2019t stick and there is something greater at stake – the reputation of your charity, the wider sector and of course, yours as a fundraiser!<\/li>\n
  4. Contested Wills<\/em> – we\u2019ve seen this in the past and it\u2019s not going to go away. If a Will is contested, your Charity could lose the legacy that the donor intended for your cause whilst creating conflict with their family or loved one. You need to be prepared for this when it happens.<\/li>\n
  5. Who to market and accept gifts from<\/em> – for example, are there certain people from whom it wouldn\u2019t be appropriate to solicit a legacy, i.e. if you\u2019re an environmental charity and your supporter has made their wealth through fossil fuel production?\u00a0<\/strong><\/li>\n<\/ol>\n

    How do you begin to go about tackling ethical dilemmas?<\/strong><\/p>\n

    The key is not to wait until they occur but think about it in advance and develop an ethical policy.\u00a0 Take some time from your day job and think about how you are dealing with ethical dilemmas.<\/p>\n

    This is where Ian MacQuillin\u2019s and Dr. Claire Routley\u2019s research into the three lenses from which you can develop your ethical policy is hugely valuable. The link to the research can be found here<\/a>.<\/p>\n

    What\u2019s your overarching approach to ethics falls under one of the following;<\/p>\n

    Protect the charity<\/strong> – therefore public trust – fundraising is ethical when it promotes, sustains, protects, or maintains public trust in fundraising practices and the fundraising profession. And unethical when it damages it.<\/p>\n

    Be donor-centered<\/strong> – fundraising is ethical when it gives priority to your donor\u2019s wants, needs, desires, and wishes.<\/p>\n

    Getting the balance of fundraiser ask and donor needs right<\/strong> – as a legacy fundraiser, you\u2019re simply doing your job when asking for a legacy. Like all other types of fundraising, does the donor have the opportunity to decline without feeling uncomfortable?<\/p>\n

    It\u2019s important to address the following two questions, which will help you determine your preferred approach.<\/p>\n

      \n
    1. Where are the lines in who<\/u> you approach? Who are we asking for gifts (in wills), and from who are we accepting gifts?<\/li>\n
    2. Where are the lines in how<\/u> you approach people and ask for gifts?<\/li>\n<\/ol>\n

      By looking at potential ethical dilemmas with this two-step approach, you can answer most of the ethical dilemmas you probably come across.<\/p>\n

      In what ethical scenarios would you want to consider whether it is acceptable to accept legacy gifts<\/strong>?<\/p>\n

      From the donor centrist perspective, it may seem that refusing a gift is inherently wrong, as this is likely to upset the donor who has offered it.<\/p>\n

      However, there may be situations in which accepting a gift from one donor could cause upset to others; for example, accepting a single large donation from a donor that is perceived to be unethical might cause upset to many other supporters.<\/p>\n

      If you want to apply the donor centrist lens to accepting a potentially ethically challenging donation, you must consider whether you plan to share the news of the donation with other supporters.\u00a0 If so, how are donors likely to feel about that gift?<\/p>\n

      In summary, what\u2019s apparent is that there are no clear definitions around what is ethical or not within the fundraising landscape, therefore, you need to find the right balance for your charity.<\/p>\n

      Explore with your wider team – what do we do now?\u00a0 Is this representative of one of the pillars of ethics that we highlighted – public trust\/donor centred\/charity and donor balanced? To be donor-led, consider running your ideas past some supporters or use it as an opportunity to engage with supporters and run a focus group. When you have your ethical policy in place, make it public and be transparent.<\/p>\n

      You can sign up for lots of free legacy tips by subscribing to Sanita\u2019s monthly e-newsletter by visiting persuasion.org.uk<\/a><\/strong>\u00a0or dropping her an email at sanita@persuasion.org.uk<\/a><\/strong><\/p>\n

       <\/p>\n

      Photo by Victor Miyata<\/a><\/p>\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"

      Legacy fundraising and ethical dillemas? In this blog, Sanita gives you tips on how you can develop a policy for your organisation.<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":3331,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-3324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","col-lg-12"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"en","enabled_languages":["nl","en"],"languages":{"nl":{"title":true,"content":true,"excerpt":true},"en":{"title":true,"content":true,"excerpt":true}}},"yoast_head":"\nDoes your Charity need a legacy ethical policy? - Legacy Giving<\/title>\n<meta name=\"description\" content=\"Legacy fundraising and ethical dilemmas? In this blog, Sanita gives you tips on how you can develop a policy for your organisation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.legacygiving.eu\/does-your-charity-need-a-legacy-ethical-policy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does your Charity need a legacy ethical policy? - Legacy Giving\" \/>\n<meta property=\"og:description\" content=\"Legacy fundraising and ethical dilemmas? In this blog, Sanita gives you tips on how you can develop a policy for your organisation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.legacygiving.eu\/does-your-charity-need-a-legacy-ethical-policy\/\" \/>\n<meta property=\"og:site_name\" content=\"Legacy Giving\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-19T06:15:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-14T13:30:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.legacygiving.eu\/wp-content\/uploads\/2023\/04\/pexels-victor-miyata-1827215.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"1933\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lena Vizy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lena Vizy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.legacygiving.eu\/does-your-charity-need-a-legacy-ethical-policy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.legacygiving.eu\/does-your-charity-need-a-legacy-ethical-policy\/\"},\"author\":{\"name\":\"Lena Vizy\",\"@id\":\"https:\/\/www.legacygiving.eu\/#\/schema\/person\/2dbfe815635505bc45fb97d2024664ab\"},\"headline\":\"Does your Charity need a legacy ethical policy?\",\"datePublished\":\"2023-05-19T06:15:31+00:00\",\"dateModified\":\"2023-07-14T13:30:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.legacygiving.eu\/does-your-charity-need-a-legacy-ethical-policy\/\"},\"wordCount\":2165,\"image\":{\"@id\":\"https:\/\/www.legacygiving.eu\/does-your-charity-need-a-legacy-ethical-policy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2023\/04\/pexels-victor-miyata-1827215.jpg?fit=1280%2C1933&quality=99&ssl=1\",\"articleSection\":[\"Interview\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.legacygiving.eu\/does-your-charity-need-a-legacy-ethical-policy\/\",\"url\":\"https:\/\/www.legacygiving.eu\/does-your-charity-need-a-legacy-ethical-policy\/\",\"name\":\"Does your Charity need a legacy ethical policy? - Legacy Giving\",\"isPartOf\":{\"@id\":\"https:\/\/www.legacygiving.eu\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.legacygiving.eu\/does-your-charity-need-a-legacy-ethical-policy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.legacygiving.eu\/does-your-charity-need-a-legacy-ethical-policy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2023\/04\/pexels-victor-miyata-1827215.jpg?fit=1280%2C1933&quality=99&ssl=1\",\"datePublished\":\"2023-05-19T06:15:31+00:00\",\"dateModified\":\"2023-07-14T13:30:59+00:00\",\"author\":{\"@id\":\"https:\/\/www.legacygiving.eu\/#\/schema\/person\/2dbfe815635505bc45fb97d2024664ab\"},\"description\":\"Legacy fundraising en ethische vraagstukken? Sanita geeft je in deze blog tips who je een beleid voor je organisatie kan ontwikkelen.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.legacygiving.eu\/does-your-charity-need-a-legacy-ethical-policy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.legacygiving.eu\/does-your-charity-need-a-legacy-ethical-policy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.legacygiving.eu\/does-your-charity-need-a-legacy-ethical-policy\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2023\/04\/pexels-victor-miyata-1827215.jpg?fit=1280%2C1933&quality=99&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2023\/04\/pexels-victor-miyata-1827215.jpg?fit=1280%2C1933&quality=99&ssl=1\",\"width\":1280,\"height\":1933},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.legacygiving.eu\/does-your-charity-need-a-legacy-ethical-policy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.legacygiving.eu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Heeft jouw organisatie een ethisch beleid nodig?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.legacygiving.eu\/#website\",\"url\":\"https:\/\/www.legacygiving.eu\/\",\"name\":\"Legacy Giving\",\"description\":\"Inspiration for fundraisers\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.legacygiving.eu\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.legacygiving.eu\/#\/schema\/person\/2dbfe815635505bc45fb97d2024664ab\",\"name\":\"Lena Vizy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/2f49bd59a1882478df94bfa7bde14196d5481951ea113c13cb5a742dad84bec4?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2f49bd59a1882478df94bfa7bde14196d5481951ea113c13cb5a742dad84bec4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2f49bd59a1882478df94bfa7bde14196d5481951ea113c13cb5a742dad84bec4?s=96&d=mm&r=g\",\"caption\":\"Lena Vizy\"},\"sameAs\":[\"http:\/\/www.legacygiving.eu\"],\"url\":\"https:\/\/www.legacygiving.eu\/en\/author\/lena-vizytutanota-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Does your Charity need a legacy ethical policy? - Legacy Giving","description":"Legacy fundraising and ethical dilemmas? In this blog, Sanita gives you tips on how you can develop a policy for your organisation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.legacygiving.eu\/does-your-charity-need-a-legacy-ethical-policy\/","og_locale":"en_US","og_type":"article","og_title":"Does your Charity need a legacy ethical policy? - Legacy Giving","og_description":"Legacy fundraising and ethical dilemmas? In this blog, Sanita gives you tips on how you can develop a policy for your organisation.","og_url":"https:\/\/www.legacygiving.eu\/does-your-charity-need-a-legacy-ethical-policy\/","og_site_name":"Legacy Giving","article_published_time":"2023-05-19T06:15:31+00:00","article_modified_time":"2023-07-14T13:30:59+00:00","og_image":[{"width":1280,"height":1933,"url":"https:\/\/www.legacygiving.eu\/wp-content\/uploads\/2023\/04\/pexels-victor-miyata-1827215.jpg","type":"image\/jpeg"}],"author":"Lena Vizy","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lena Vizy","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.legacygiving.eu\/does-your-charity-need-a-legacy-ethical-policy\/#article","isPartOf":{"@id":"https:\/\/www.legacygiving.eu\/does-your-charity-need-a-legacy-ethical-policy\/"},"author":{"name":"Lena Vizy","@id":"https:\/\/www.legacygiving.eu\/#\/schema\/person\/2dbfe815635505bc45fb97d2024664ab"},"headline":"Does your Charity need a legacy ethical policy?","datePublished":"2023-05-19T06:15:31+00:00","dateModified":"2023-07-14T13:30:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.legacygiving.eu\/does-your-charity-need-a-legacy-ethical-policy\/"},"wordCount":2165,"image":{"@id":"https:\/\/www.legacygiving.eu\/does-your-charity-need-a-legacy-ethical-policy\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2023\/04\/pexels-victor-miyata-1827215.jpg?fit=1280%2C1933&quality=99&ssl=1","articleSection":["Interview"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.legacygiving.eu\/does-your-charity-need-a-legacy-ethical-policy\/","url":"https:\/\/www.legacygiving.eu\/does-your-charity-need-a-legacy-ethical-policy\/","name":"Does your Charity need a legacy ethical policy? - Legacy Giving","isPartOf":{"@id":"https:\/\/www.legacygiving.eu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.legacygiving.eu\/does-your-charity-need-a-legacy-ethical-policy\/#primaryimage"},"image":{"@id":"https:\/\/www.legacygiving.eu\/does-your-charity-need-a-legacy-ethical-policy\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2023\/04\/pexels-victor-miyata-1827215.jpg?fit=1280%2C1933&quality=99&ssl=1","datePublished":"2023-05-19T06:15:31+00:00","dateModified":"2023-07-14T13:30:59+00:00","author":{"@id":"https:\/\/www.legacygiving.eu\/#\/schema\/person\/2dbfe815635505bc45fb97d2024664ab"},"description":"Legacy fundraising en ethische vraagstukken? Sanita geeft je in deze blog tips who je een beleid voor je organisatie kan ontwikkelen.","breadcrumb":{"@id":"https:\/\/www.legacygiving.eu\/does-your-charity-need-a-legacy-ethical-policy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.legacygiving.eu\/does-your-charity-need-a-legacy-ethical-policy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.legacygiving.eu\/does-your-charity-need-a-legacy-ethical-policy\/#primaryimage","url":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2023\/04\/pexels-victor-miyata-1827215.jpg?fit=1280%2C1933&quality=99&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2023\/04\/pexels-victor-miyata-1827215.jpg?fit=1280%2C1933&quality=99&ssl=1","width":1280,"height":1933},{"@type":"BreadcrumbList","@id":"https:\/\/www.legacygiving.eu\/does-your-charity-need-a-legacy-ethical-policy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.legacygiving.eu\/"},{"@type":"ListItem","position":2,"name":"Heeft jouw organisatie een ethisch beleid nodig?"}]},{"@type":"WebSite","@id":"https:\/\/www.legacygiving.eu\/#website","url":"https:\/\/www.legacygiving.eu\/","name":"Legacy Giving","description":"Inspiration for fundraisers","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.legacygiving.eu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.legacygiving.eu\/#\/schema\/person\/2dbfe815635505bc45fb97d2024664ab","name":"Lena Vizy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2f49bd59a1882478df94bfa7bde14196d5481951ea113c13cb5a742dad84bec4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2f49bd59a1882478df94bfa7bde14196d5481951ea113c13cb5a742dad84bec4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2f49bd59a1882478df94bfa7bde14196d5481951ea113c13cb5a742dad84bec4?s=96&d=mm&r=g","caption":"Lena Vizy"},"sameAs":["http:\/\/www.legacygiving.eu"],"url":"https:\/\/www.legacygiving.eu\/en\/author\/lena-vizytutanota-com\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2023\/04\/pexels-victor-miyata-1827215.jpg?fit=1280%2C1933&quality=99&ssl=1","jetpack_sharing_enabled":false,"jetpack-related-posts":[{"id":1821,"url":"https:\/\/www.legacygiving.eu\/en\/guestblog-sanita-guddu\/","url_meta":{"origin":3324,"position":0},"title":"5 mistakes that charities make in their legacy programme","author":"Lena Vizy","date":"17 August 2021","format":false,"excerpt":"{:nl}Gastblog - Sanita Guddu heeft voor ons op een rijtje gezet wat volgens haar de vijf valkuilen zijn bij het werven van nalatenschappen. {:}{:en}Guest blog - Sanita Guddu shares the top five mistakes charities make in their legacy programme. {:}","rel":"","context":"In "Blog"","block_context":{"text":"Blog","link":"https:\/\/www.legacygiving.eu\/en\/category\/blog\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/10\/pexels-ivan-bertolazzi-2681319-scaled-e1635072497388.jpg?fit=1077%2C1200&quality=99&ssl=1","width":270,"height":0,"srcset":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/10\/pexels-ivan-bertolazzi-2681319-scaled-e1635072497388.jpg?fit=1077%2C1200&quality=99&ssl=1 1x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/10\/pexels-ivan-bertolazzi-2681319-scaled-e1635072497388.jpg?fit=1077%2C1200&quality=99&ssl=1 1.5x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/10\/pexels-ivan-bertolazzi-2681319-scaled-e1635072497388.jpg?fit=1077%2C1200&quality=99&ssl=1 2x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/10\/pexels-ivan-bertolazzi-2681319-scaled-e1635072497388.jpg?fit=1077%2C1200&quality=99&ssl=1 3x"},"classes":[]},{"id":2425,"url":"https:\/\/www.legacygiving.eu\/en\/podcast-legacy-fundraising-chat\/","url_meta":{"origin":3324,"position":1},"title":"New podcast on legacy fundraising","author":"Lena Vizy","date":"2 April 2022","format":false,"excerpt":"{:nl}Launch of Legacy Fundraising Chat - een nieuwe podcast over nalatenschappenwerving{:}{:en}Launch of the Legacy Fundraising Chat - new podcast on legacy fundraising{:}","rel":"","context":"In "Inspiration"","block_context":{"text":"Inspiration","link":"https:\/\/www.legacygiving.eu\/en\/category\/inspiration\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2022\/05\/legacy-fundraising-chat-podcast-logo-1-768x768-2.png?fit=596%2C685&quality=99&ssl=1","width":270,"height":0,"srcset":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2022\/05\/legacy-fundraising-chat-podcast-logo-1-768x768-2.png?fit=596%2C685&quality=99&ssl=1 1x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2022\/05\/legacy-fundraising-chat-podcast-logo-1-768x768-2.png?fit=596%2C685&quality=99&ssl=1 1.5x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2022\/05\/legacy-fundraising-chat-podcast-logo-1-768x768-2.png?fit=596%2C685&quality=99&ssl=1 2x"},"classes":[]},{"id":1856,"url":"https:\/\/www.legacygiving.eu\/en\/rob-cope-about-how-to-change-hearts-and-minds-of-general-public\/","url_meta":{"origin":3324,"position":2},"title":"Rob Cope on how to change hearts and minds of the general public","author":"Lena Vizy","date":"6 September 2021","format":false,"excerpt":"{:nl}Met directeur Rob Cope gingen we in gesprek over hoe cutting edge consumer campaigns legacy giving bij een breed publiek stimuleren{:}{:en}We talked with Rob Cope about how cutting edge consumer campaigns stimulate legacy giving to a wide audience{:}","rel":"","context":"In "Interview"","block_context":{"text":"Interview","link":"https:\/\/www.legacygiving.eu\/en\/category\/interview\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/09\/Rob-Cope-1.jpg?fit=726%2C786&quality=99&ssl=1","width":270,"height":0,"srcset":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/09\/Rob-Cope-1.jpg?fit=726%2C786&quality=99&ssl=1 1x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/09\/Rob-Cope-1.jpg?fit=726%2C786&quality=99&ssl=1 1.5x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/09\/Rob-Cope-1.jpg?fit=726%2C786&quality=99&ssl=1 2x"},"classes":[]},{"id":2743,"url":"https:\/\/www.legacygiving.eu\/en\/top-5-insights-from-ciof-legacy-conference\/","url_meta":{"origin":3324,"position":3},"title":"Top 5 insights from the Legacy Fundraising conference 2022","author":"Lena Vizy","date":"6 November 2022","format":false,"excerpt":"{:nl}Lees hier onze top 5 insights van de CIOF Legacy and In-memory conference 2022 in Londen.{:}{:en}Sharing and reflecting on some ideas and insights from this year's Legacy fundraising conference in London.{:}","rel":"","context":"In "Inspiration"","block_context":{"text":"Inspiration","link":"https:\/\/www.legacygiving.eu\/en\/category\/inspiration\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2022\/11\/pexels-pavel-danilyuk-7234410-e1667737196160.jpg?fit=897%2C1200&quality=99&ssl=1","width":270,"height":0,"srcset":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2022\/11\/pexels-pavel-danilyuk-7234410-e1667737196160.jpg?fit=897%2C1200&quality=99&ssl=1 1x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2022\/11\/pexels-pavel-danilyuk-7234410-e1667737196160.jpg?fit=897%2C1200&quality=99&ssl=1 1.5x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2022\/11\/pexels-pavel-danilyuk-7234410-e1667737196160.jpg?fit=897%2C1200&quality=99&ssl=1 2x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2022\/11\/pexels-pavel-danilyuk-7234410-e1667737196160.jpg?fit=897%2C1200&quality=99&ssl=1 3x"},"classes":[]},{"id":326,"url":"https:\/\/www.legacygiving.eu\/en\/meg-abdy-on-differences-and-similarities-of-legacy-fundraising-across-europe\/","url_meta":{"origin":3324,"position":4},"title":"Meg Abdy on differences and similarities of legacy fundraising across Europe","author":"Lena Vizy","date":"7 June 2021","format":false,"excerpt":"{:nl}We zijn trots onze serie expertinterviews te starten met een bijzondere gast, namelijk Meg Abdy. Dit interview geeft je inzicht in verschillende legacy markten, stewardship, In-memory fundraising, digitale fondsenwerving en de impact van Covid op legacy fundraising.{:}{:en}What a great way to start our expert interviews. Meg Abdy gives you insights\u2026","rel":"","context":"In "Interview"","block_context":{"text":"Interview","link":"https:\/\/www.legacygiving.eu\/en\/category\/interview\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/06\/Meg-klein-e1629225371781.jpg?fit=437%2C355&quality=99&ssl=1","width":270,"height":0,"srcset":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/06\/Meg-klein-e1629225371781.jpg?fit=437%2C355&quality=99&ssl=1 1x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2021\/06\/Meg-klein-e1629225371781.jpg?fit=437%2C355&quality=99&ssl=1 1.5x"},"classes":[]},{"id":4075,"url":"https:\/\/www.legacygiving.eu\/en\/understanding-the-signs-of-the-times-data-analysis-for-more-effective-legacy-fundraising-in-germany\/","url_meta":{"origin":3324,"position":5},"title":"Understanding the signs of the times: Data-analysis for more effective legacy fundraising in Germany","author":"Lena Vizy","date":"23 December 2023","format":false,"excerpt":"{:nl}Het potentieel van legacy giving in Duitsland{:}{:en}Learn more about the potential of legacy giving in Germany {:}","rel":"","context":"In "Blog"","block_context":{"text":"Blog","link":"https:\/\/www.legacygiving.eu\/en\/category\/blog\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-23-at-21.03.30.png?fit=544%2C520&quality=99&ssl=1","width":270,"height":0,"srcset":"https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-23-at-21.03.30.png?fit=544%2C520&quality=99&ssl=1 1x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-23-at-21.03.30.png?fit=544%2C520&quality=99&ssl=1 1.5x, https:\/\/i0.wp.com\/www.legacygiving.eu\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-23-at-21.03.30.png?fit=544%2C520&quality=99&ssl=1 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/posts\/3324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/comments?post=3324"}],"version-history":[{"count":20,"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/posts\/3324\/revisions"}],"predecessor-version":[{"id":3398,"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/posts\/3324\/revisions\/3398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/media\/3331"}],"wp:attachment":[{"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/media?parent=3324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/categories?post=3324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.legacygiving.eu\/en\/wp-json\/wp\/v2\/tags?post=3324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}