{"id":4074,"date":"2023-12-20T16:38:48","date_gmt":"2023-12-20T15:38:48","guid":{"rendered":"https:\/\/www.legacygiving.eu\/?p=4074"},"modified":"2024-05-20T13:29:37","modified_gmt":"2024-05-20T11:29:37","slug":"recognising-and-understanding-motivations-for-legacy-giving","status":"publish","type":"post","link":"https:\/\/www.legacygiving.eu\/en\/recognising-and-understanding-motivations-for-legacy-giving\/","title":{"rendered":"Recognising and understanding motivations for legacy giving"},"content":{"rendered":"

In her newest blog for the EFA newsletter of Lena Vizy writes about the shift towards supporter-centred legacy fundraising and the importance of understanding the motivations behind gifts in wills for creating a lasting impact.<\/p>\n

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The blog highlights three key takeaways:<\/p>\n

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  1. Supporter-centred approach: <\/b>The importance of shifting to a supporter-centred focus in legacy fundraising to engage a broader group of potential legacy donors, including ‘invisible’ supporters.<\/li>\n
  2. Personal and emotional decisions<\/strong>: Why it is crucial to understand that the decision to leave a charitable gift in one’s will is deeply personal and emotional, often tied to one’s life journey and connections with the cause.<\/li>\n
  3. Insights for legacy proposition and messaging: <\/b>How we can uncover supporters’ motivations through direct conversations and qualitative and quantitative research methods to shape legacy fundraising strategies and messaging effectively.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n
    <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

    Read the full blog on the EFA website:\u00a0 Understanding the motivations behind gifts in wills\u00a0<\/a><\/p>\n

    December 2023<\/em><\/p>\n

    Photo: Vojtech Okenka<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    Shifting the focus to supporter-centred legacy fundraising<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":4029,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[63],"tags":[],"class_list":["post-4074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","col-lg-12"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"en","enabled_languages":["nl","en"],"languages":{"nl":{"title":true,"content":true,"excerpt":true},"en":{"title":true,"content":true,"excerpt":true}}},"yoast_head":"\nRecognising and understanding motivations for legacy giving - Legacy Giving<\/title>\n<meta name=\"description\" content=\"Shifting the focus to supporter-centred legacy fundraising\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.legacygiving.eu\/recognising-and-understanding-motivations-for-legacy-giving\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recognising and understanding motivations for legacy giving - 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