What a great way to start our expert interviews. Meg Abdy gives you insights into different legacy markets, stewardship, In-memory giving, digital fundraising and the impact of Covid on legacy fundraising.
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Time for action! Why we have to invest in sustainable legacy fundraising
We are aware of the potential legacy giving has. Every fundraiser has heard about legacy fundraising. Every fundraising director or manager knows that legacy fundraising is part of a balanced and successful fundraising mix
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What drives the charitable bequest decision?
Check out the latest feature on the Legacy Foresight website. They invited Lucy Lowthian, Legacy Marketing Manager at Samaritans, to share the headline findings of her recently passed PhD on the psychological well-being and charitable bequest decision.
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Legacygiving.eu – inspiration for legacy fundraisers
In recent years, we have seen great developments in the field of legacy fundraising in the Netherlands and Europe.
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How to convince your senior management to invest in legacy fundraising?
Legacy giving has become an increasingly important income stream for many non-profits, but it’s not always easy for fundraisers to convince boards, directors or senior management that legacies should be a priority for the organisation.
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Directness of the Dutch
Giving money to a charity in your will is only something you will do when you really love that charity. And real love often don’t come easily…
Read MoreAfwikkeling van nalatenschappen in Nederland
Bij goede doelen in Nederland zie je vaak verschillende manieren van afwikkeling. Organisaties die gedeeltelijk of de hele afwikkeling zelf in huis doen en andere organisaties die de werkzaamheden rondom een afwikkeling van nalatenschappen (grotendeels) uitbesteden. Beide opties hebben voor-…
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