What drives the charitable bequest decision?

Check out the latest feature on the Legacy Foresight website. They invited Lucy Lowthian, Legacy Marketing Manager at Samaritans, to share the headline findings of her recently passed PhD on the psychological well-being and charitable bequest decision.

Understanding better how donors want to be approached about legacy giving is essential. Lucy Lowthian shares excellent insights with us. Find the whole article here: feature what drives the charitable bequest decision

 

Photo: Anete Lusina