Laser focus on acquisition can distract you from an important part of our work – building long term relationships.
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Upcoming: Legavision conference 2022
This years coference brings national legacy campaigns together to share insights, best practices as well as how to overcome common challenges.
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Make relationship management personal
How to do this and what to consider? Read here the interview with Franck Sarriot
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New podcast on legacy fundraising
Launch of the Legacy Fundraising Chat – new podcast on legacy fundraising
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Emma Bowles on becoming a legacy fundraising champion
Interview with the winner of the Future Leader Award 2021 on talent development, the foundation of a strong legacy program and In-Memory giving.
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Top 5 Legacy Fundraising KPIs
KPI’s are signs of whether we are on the right track? But do we measure the right KPIs?
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“We expect a friendly tsunami”
Interview with Jan Rachels and Carine Coopman about the future of legacy giving in Belgium
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Three legacy fundraising intentions for 2022
Read here our new year’s resolution for 2022
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Dutch research on legacy fundraising in the cultural sector
Dutch article on insights, tips and some practical examples for cultural organisations
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Legacy fundraising and telemarketing: how to do it
Guest blog – Jeroen Hogenhout gives 5 tips about telemarketing and legacy fundraising
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