A great way to gain knowledge and get inspired – podcasts. We have put together our top 5 podcasts about legacy giving. A fun way to listen and learn directly from the experts.
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Meg Abdy on differences and similarities of legacy fundraising across Europe
What a great way to start our expert interviews. Meg Abdy gives you insights into different legacy markets, stewardship, In-memory giving, digital fundraising and the impact of Covid on legacy fundraising.
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5 tips to successfully integrate major and legacy fundraising
Major donor fundraising and legacy fundraising are at the top of our classic donors pyramid. Often lonely. Despite the fact that legacy and major donor fundraisers often find themselves on the same team, there are still considerable opportunities to REALLY…
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Time for action! Why we have to invest in sustainable legacy fundraising
We are aware of the potential legacy giving has. Every fundraiser has heard about legacy fundraising. Every fundraising director or manager knows that legacy fundraising is part of a balanced and successful fundraising mix
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Ireland: Growth of 60% legacy incomes in 5 years
According to the EFA, incomes from legacies have grown by 60% in only 5 years. The highest growth is seen at charities with a pro-active legacy program. The article is here to be found.
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What drives the charitable bequest decision?
Check out the latest feature on the Legacy Foresight website. They invited Lucy Lowthian, Legacy Marketing Manager at Samaritans, to share the headline findings of her recently passed PhD on the psychological well-being and charitable bequest decision.
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Legacygiving.eu – inspiration for legacy fundraisers
In recent years, we have seen great developments in the field of legacy fundraising in the Netherlands and Europe.
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Growing number of French (50+) want charity in will
Interest in leaving a gift in your will is growing in Europe. For example, as can be read in this article on EFA, in France 78% from the 50+ people has already considered how to set up their will. Also,…
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How to convince your senior management to invest in legacy fundraising?
Legacy giving has become an increasingly important income stream for many non-profits, but it’s not always easy for fundraisers to convince boards, directors or senior management that legacies should be a priority for the organisation.
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Directness of the Dutch
Giving money to a charity in your will is only something you will do when you really love that charity. And real love often don’t come easily…
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