Guest blog – Sanita Guddu shares the top five mistakes charities make in their legacy programme.
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Legacy fundraising is about life!
Many people think, which is very logical, that legacy fundraising is about death but for everyone interested in this fantastic work field there is liberating news…
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Looking back on 17 years cultivating relationships
Stewardship is indispensable within legacy fundraising. To understand more about it, we interviewed Karin Gerritsen. For the past 17 years, she has been a relationship manager for legacies at the WWF Netherlands – in her words ‘the best job there is’.
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Dutch interview with Elly Lont about legacygiving.eu
Vakblad fondsenwerving interviewed Elly about our website.
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Top 5 podcasts about legacy fundraising
A great way to gain knowledge and get inspired – podcasts. We have put together our top 5 podcasts about legacy giving. A fun way to listen and learn directly from the experts.
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Meg Abdy on differences and similarities of legacy fundraising across Europe
What a great way to start our expert interviews. Meg Abdy gives you insights into different legacy markets, stewardship, In-memory giving, digital fundraising and the impact of Covid on legacy fundraising.
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5 tips to successfully integrate major and legacy fundraising
Major donor fundraising and legacy fundraising are at the top of our classic donors pyramid. Often lonely. Despite the fact that legacy and major donor fundraisers often find themselves on the same team, there are still considerable opportunities to REALLY…
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Time for action! Why we have to invest in sustainable legacy fundraising
We are aware of the potential legacy giving has. Every fundraiser has heard about legacy fundraising. Every fundraising director or manager knows that legacy fundraising is part of a balanced and successful fundraising mix
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Ireland: Growth of 60% legacy incomes in 5 years
According to the EFA, incomes from legacies have grown by 60% in only 5 years. The highest growth is seen at charities with a pro-active legacy program. The article is here to be found.
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What drives the charitable bequest decision?
Check out the latest feature on the Legacy Foresight website. They invited Lucy Lowthian, Legacy Marketing Manager at Samaritans, to share the headline findings of her recently passed PhD on the psychological well-being and charitable bequest decision.
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